Welcome to Allied Vision Services

Our optometrists and eye care team provide the expert care, advice, options, and follow up you need whether you are a new patient or an existing one.

Welcome to Allied Vision Services of New Jersey

Allied Vision Services: Your Trusted Optometrists in NJ

Whether you need an annual eye exam, a consultation for contacts, or a new prescription for your eye glasses, you are in good hands with our eye care team.

At Allied Vision Services, our optometrists have the credentials, experience, and expertise you need to ensure your eyes are properly cared for.

Schedule an appointment with Dr. Markus Barth, Dr. Stuart Kolber, Dr. Paul E. Neiheiser, Dr. Alexander McGowan, Dr. Joseph Tobias, Dr. John J. Russo, or Dr. Stefanie Hwang for a range of optometry services – from routine eye exams to emergency eye care.

Visit our optometry clinics for all of your vision and eye care needs.

Lawrenceville, Plainsboro, Flemington, & Robbinsville

Whether you’re coming from any of our four locations, or elsewhere in New Jersey or NYC, we’re here to serve you. Click on on our interactive map or call any of our offices for directions. We’re waiting for you.

When Was Your Last Visit to the Eye Doctor?

While most people schedule regular check-ups with doctors and dentists, many are not aware of the importance of an annual visit to the eye doctor.

Regular eye exams can be the key to the early detection and treatment of emerging vision problems, eye diseases and a number of other health issues.

When you come to Allied Vision Services for an eye exam, you will receive comprehensive service designed to find and correct any vision or eye issue you may or may not be aware of – from prescription eyewear to diagnosis and treatment of common eye diseases.

Don’t take good vision for granted, schedule an appointment today!

Personalized Family Eye Care & Designer Eyewear

Our eye doctors have been providing friendly and personalized service, along with high quality eyecare and eyewear for over thirty years. Our philosophy is simple: offer the best and take the time to do it right.

Featured Frames

Q&A with Dr. Neiheiser

Dr. Neiheiser Answers Your Eyecare Questions

I’m confused about my insurance. Do I have benefits for an eye exam?

It’s understandable to be confused. I wish there were a simple answer for everyone, but there’s not.

Let’s start with the easier answer. If you know that you have a plan that is an exclusive vision plan, such as VSP or EyeMed, then that insurance provides your coverage. It’s pretty straightforward, and you can see your benefits online, by phoning the insurance company, or asking us. The more confusing scenario is whether or not your medical insurance (eg., Aetna, Cigna, Horizon, etc.) provides benefits for a routine eye exam. They may or may not. If you do have the benefit, it may be provided directly by the medical carrier, or they may contract that out to a third party, that we may or may not participate with. And, to further confuse the matter, it is possible that our doctors may be “in network” for the medical plan and “out of network” for the vision plan.

It’s frustrating and confusing for us too. Contacting insurance companies is time consuming, and sometimes the answers they give are not clear or complete. Please know that we really do our best to get your insurance information correct. Prior to your visit, ask these three questions of your insurer: 1) Do I have coverage for routine eye exam? 2) Do I have coverage for eyeglasses and/or contact lenses? 3) Is the coverage through a separate vision plan?

We will help you as much as possible, but ultimately you are responsible for knowing your benefits. I hope this explanation clears up some insurance questions and allows you to get the eyecare that you deserve. It is really all about the care … I only wish insurance companies felt the same way!

We Welcome Dr. Stefanie Hwang, our newest Optometrist, who specializes in ocular disease, contact lenses, pediatrics and vision therapy

Dr. Hwang Plainsboro

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Our Eye Care Services

Eyeglasses & Contact Lenses

Our staff will help you find the best fit for your specific needs and explain how different lenses and frames will impact your vision.

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Comprehensive Eye Exams

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

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Designer Glasses & Sunglasses

We offer a large collection of stylish designer frames, be leading fashion brands, such as Prada, Ralph Lauren, Versace and more.

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What Our Patients Say

Our Locations

Eye Care in Lawrenceville, NJ

2495 Route 1 # 8
Lawrenceville, NJ 08648

Eye Care in Plainsboro, NJ

10 Schalks Crossing Rd.
Plainsboro, NJ 08536

Eye Care in Flemington, NJ

14 State Route 31
Flemington, NJ 08822

Eye Care in Robbinsville, NJ

1004 Washington Blvd.
Robbinsville, NJ 08691