Click here to view/print our latest COUPON!


The people to see ... to keep you seeing!

Allied Vision Services

Visit our Optometrists in Lawrenceville, Plainsboro, Flemington and Robbinsville

When was your last visit to the eye doctor?  Whether you need an annual eye exam, a consultation for contacts, a new prescription for your eye glasses, or eye glass frame fitting, it is important to visit an optometrist at least once a year.  At Allied Vision Services, our optometrists, Dr. Markus Barth, Dr. Stuart Kolber, Dr. Paul E. Neiheiser, Dr. Alexander McGowan, Dr. Joseph Tobias, Dr. John J. Russo, have the credentials, experience and expertise you need to ensure your eyes are properly cared for. 

Our eye clinics provide optometry and eye exam services to Lawrenceville, Plainsboro, Flemington and Robbinsville.  Visit our optometry clinics for all of your vision and eye care needs. 

Find out more about Allied Vision's optometry services and our optometrists, Dr. Markus Barth, Dr. Stuart Kolber, Dr. Paul E. Neiheiser, Dr. Alexander McGowan, Dr. Joseph Tobias, and Dr. John J. Russo:

At Allied Vision Services our focus is on you.

Our eye doctors have been providing friendly and personalized service, along with high quality eyecare and eyewear for over thirty years.  Our philosophy is simple: offer the best and take the time to do it right.

Looking for an Optometrist in Lawrenceville, Plainsboro, Flemington or Robbinsville?

While most people schedule regular check-ups with doctors and dentists, many are not aware of the importance of an annual visit to the eye doctor. Regular eye exams can be the key to the early detection and treatment of emerging vision problems, eye diseases and a number of other health issues. When you come to Allied Vision Services for an eye exam, you will receive comprehensive service designed to find and correct any vision or eye issue you may or may not be aware of. Don't take good vision for granted, schedule an appointment today!


Q&A with Dr. Neiheiser

Dr. Neiheiser Answers Your Eyecare Questions

I hear a lot about buying glasses online - is it a good idea?

That’s a very hot topic right now, with more and more online suppliers of eyewear. I understand their appeal: Potential cost savings, convenience of at-home shopping, and a large selection. Let me tell you why it’s generally not a good idea.

1) Glasses should be custom-fit to optimize comfort and meet the specific prescriptive needs. There’s nothing worse than an uncomfortable pair of glasses. And prescription power matters when it comes to frame selection. If you have a high prescription, a difference between the two eyes, astigmatism, a progressive, or a bifocal, you probably already know that accurate measurements and fit are necessary.

2) Fashion and function necessitate a true try-on. For the same reason that a great looking sweater in the catalog sometimes becomes a disappointment once you try it on, glasses should be actually put on your face to see how they look and feel. Sometimes a great looking frame online has temples (the arms of the glasses) that are the wrong length or a bridge (the part that sits on the nose) that’s too wide or narrow, making the glasses feel uncomfortable or look funny. Colors are often very different in print versus in person.

3) Safety and accuracy suffer miserably with online eyeglass purchases. A recent study by the American Optometric Association, the Optical LaboratoriesAssociation, and The Vision Council, discovered that nearly half of online eyeglasses had incorrect prescriptions or safety issues. Alarmingly, about one-fourth failed impact resistance testing, a major safety issue. Worse yet, about 30% of children’s glasses failed this testing. That’s unacceptable and dangerous. The mantra “you get what you pay for” applies here.

4) Warranties, returns, shipping, adjustments and maintenance should all be thoroughly investigated with online stores. Is the company with which you are about to make a major purchase reputable?

Allied Vision Services has been around for decades. We stand behind everything we sell. Our prices are fair and our service is friendly. We don’t rush your order at the expense of accuracy and safety. And, we will be here tomorrow if there’s an issue. There’s nothing wrong with smart shopping. But smart means more than just a low price.



  • Text Size: + -

Locate Us