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Welcome to Allied Vision Services
Serving the Eye Care Needs of Lawrenceville, Plainsboro, Flemington & Robinsville

Your Trusted Optometrists in New Jersey

Whether you need an annual eye exam, a consultation for contacts, or a new prescription for your eye glasses, you are in good hands with our eye care team.

At Allied Vision Services, our optometrists have the credentials, experience, and expertise you need to ensure your eyes are properly cared for.

Schedule an appointment with Dr. Paul E. Neiheiser, Dr. John J. Russo, or Dr. Stefanie Hwang for a range of optometry services – from routine eye exams to emergency eye care.

Visit our optometry clinics for all of your vision and eye care needs.

When Was Your Last Visit to the Eye Doctor?

While most people schedule regular check-ups with doctors and dentists, many are not aware of the importance of an annual visit to the eye doctor.

Regular eye exams can be the key to the early detection and treatment of emerging vision problems, eye diseases and other health issues.

When you come to Allied Vision Services for an eye exam, you will receive comprehensive service designed to find and correct any vision or eye issue you may or may not be aware of – from prescription eyewear to diagnosis and treatment of common eye diseases.

Don’t take good vision for granted, schedule an appointment today!

Request Appointment

What Our Patients Say

My husband recommended Allied Vision and I don’t regret it!!The office staff always with a smile are willing to assist and very professional. It was very easy to schedule an appointment with Dr. Neiheiser. My eye exam went well and Rep went over every step of the process.My eyes were dilated and went to look at some frames. The Rep was ever so gracious and patient assisting me with choosing frames. She gave a breakdown of the cost and I really appreciated her taking the time to explain insurance coverage.It was time to go over the results with Dr. Neiheiser. Dr. Neiheiser took the time to explain in details the results of my eye exam. He didn’t rush, took his time making sure I understood the results and asked if I had any questions. I was very comfortable with the whole process. Yes, I will be coming back, and I would definitely recommend Allied Vision to anyone.

5
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I have been going here 18 years and have never had a problem and will never go anywhere else because of the personalized service. Dr. Russo, Dr. Nieheiser, & Dr. Hwang are very professional and have a great “bedside manor”.

5
eye doctor's office

This has to be one of the best optometrist office I’ve ever been to. The doctor was informative and very thorough. The staff really shines here. These ladies are funny, very helpful, attentive and very knowledgeable of their stock. I have such a good time when I go there. Lol.

5
eye doctor's office

I have been seeing Dr. Russo for several decades. He is always extremely thorough, explains things well, friendly, etc. He is very knowledgeable. He spotted an irregularity in my wife’s retina and took swift action that resulted in her being treated within days for a rare ocular melanoma, preserving her vision and possibly her life. I have always found the staff at Allied also friendly and competent. It doesn’t get any better than this.

5
eye doctor's office

The exam I received during the visit was very thorough. Dr Hwang spent a lot of time going over the details of my symptoms and it was a good experience for me.

5
eye doctor's office

Excellent care and service — I’ve been a patient of Dr. Neiheiser since 2012, love the convenient location and friendly staff! Examination was thorough as always. I recommend the new Fundus photo — was interesting and reassuring to be able to see for myself what the doc looks for in a healthy eye.

5
eye doctor's office

I haven’t needed glasses except for the last 5ish years. When I first got glasses I went to the places in the mall because I was having trouble finding doctor offices that worked with my schedule. Now that I’ve found Allied Vision I couldn’t be happier. On top of workable hours, the staff is very friendly and knowledgable. I see Dr. Hwang and I like her a lot. I have had some problems with my prescription and had to get my frames readjusted. It is no one’s fault, just the way that it is, which is why I prefer going to actual people instead of online.

5
eye doctor's office

This is a wonderful “one stop shopping” for your eyes. They are so incredibly helpful and make you feel right at home. Dr. Hwang is new to us, but we absolutely love her. She is so friendly, patient and kind. In fact all the doctors are that way at Allied. The office staff includes Barbara who will adjust, fit and recommend glasses for you. She is SO personable and enjoyable to spend time with. The office staff (sorry I forget the names from last Saturday 24th), are wonderful. They couldn’t do enough to make your experience awesome. Also, they have so much stuff in stock, we were able to leave with our daily contacts and the new glasses were ready in less than a week. Lastly, they will give you a “no insurance” discount. Feels like a homey, old fashioned Mom/Pop store, but in fact they are highly technical, skilled and completely up on the latest skills. Will never go anywhere else!

5
eye doctor's office

Have been a customer of Allied for many years. My whole family have had excellent care from detailed eye exams to help with cataracts. Glasses, sunglasses, contacts, eye injuries…we have gone through it all and the people at Allied have always treated us like they were treating a family member. Have recommended Allied to friends and they have all come back and said ‘Thank you’, they were great.

5
eye doctor's office

Excellent service! All the times I’ve seen Dr. Russo I was given a profound explanation with regard to my eyes health. There is a friendly atmosphere allover – no forcing or hassle. Operating hours are very convenient.

5
eye doctor's office

I’ve been Dr. Neiheiser’s patient for over 25 years and he has always been the consummate professional, while remaining friendly and courteous. More importantly, after a serious “surgical malfunction” by an ophthalmologist, it was Dr. Neiheiser who figured out how to allow me to see better, when no one else seemed to be able to do that, and continues to monitor and correct the problem I will be forever in his debt for my eyesight! His staff is exactly the same way: knowledgeable, professional, friendly and courteous. And the selection of eye wear that can be found is quite extensive with something for everyone. I highly recommend Dr. Neiheiser and Allied Vision Professionals.

5
eye doctor's office

Great office, great Doctors, great selection of frames and lenses. Dr Neiheiser also identified an issue with my wife’s eyes missed by her previous doctor. I highly recommend.

5
Eye Glass Frames and Lenses

Absolutely loved this office, the Dr. and staff were professional and friendly. I was given a through eye exam, was not rushed, and the Dr took the time to explain the steps to me. When it came time to choose frames the associate did not try to push me to the most expensive, instead she gave honest feedback on how the frames looked, which helped me choose.

I would absolutely recommend Allied Vision to anyone.

5
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Our Eye Care Services

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Eyeglasses & Contact Lenses

Our staff will help you find the best fit for your specific needs and explain how different lenses and frames will impact your vision.

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Comprehensive Eye Exams

Learn about eye exams, what’s involved in a comprehensive exam, and special considerations for kids and contacts.

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Designer Glasses & Sunglasses

We offer a large collection of stylish designer frames, be leading fashion brands, such as Prada, Ralph Lauren, Versace and more.

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Q&A with Dr. Neiheiser

Dr. Neiheiser Answers Your Eyecare Questions

I’m confused about my insurance. Do I have benefits for an eye exam?

It’s understandable to be confused. I wish there were a simple answer for everyone, but there’s not.

Let’s start with the easier answer. If you know that you have a plan that is an exclusive vision plan, such as VSP or EyeMed, then that insurance provides your coverage. It’s pretty straightforward, and you can see your benefits online, by phoning the insurance company, or asking us. The more confusing scenario is whether or not your medical insurance (eg., Aetna, Cigna, Horizon, etc.) provides benefits for a routine eye exam. They may or may not. If you do have the benefit, it may be provided directly by the medical carrier, or they may contract that out to a third party, that we may or may not participate with. And, to further confuse the matter, it is possible that our doctors may be “in network” for the medical plan and “out of network” for the vision plan.

It’s frustrating and confusing for us too. Contacting insurance companies is time consuming, and sometimes the answers they give are not clear or complete. Please know that we really do our best to get your insurance information correct. Prior to your visit, ask these three questions of your insurer: 1) Do I have coverage for routine eye exam? 2) Do I have coverage for eyeglasses and/or contact lenses? 3) Is the coverage through a separate vision plan?

We will help you as much as possible, but ultimately you are responsible for knowing your benefits. I hope this explanation clears up some insurance questions and allows you to get the eyecare that you deserve. It is really all about the care … I only wish insurance companies felt the same way!

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